If you want to start a reselling business, one of the most important questions is:
Where do you find brands that actually allow resellers?
This is a smart question — because not all brands permit third-party selling. Some brands have strict policies, while others actively work with resellers, distributors, and retail partners.
In this detailed guide, you’ll learn:
- How brand reselling works
- Where to find brands open to resellers
- How to approach them professionally
- How to verify authenticity
- How to avoid legal trouble
- How to build long-term partnerships
Let’s dive deep.
Understanding Brand Reselling Models
Before searching for brands, you must understand how brand partnerships work.
There are generally 4 types of brand selling structures:
1. Authorized Distributor Model
Brands appoint official distributors who then supply retailers or resellers.
2. Wholesale Reseller Model
Brands or distributors sell bulk inventory to resellers at discounted rates.
3. Dropshipping Partnership
Some brands allow resellers to sell without holding stock.
4. Marketplace Open Model
Some brands allow anyone to resell as long as products are original and purchased legally.
Understanding which model fits your budget and goals is crucial.
Method 1: Check the Brand’s Official Website
The most reliable way to find brands that allow resellers is by visiting their official website.
Look for sections like:
- “Become a Partner”
- “Wholesale Inquiry”
- “Distributor Application”
- “Retailer Program”
- “B2B”
- “Trade Account”
Many brands clearly mention if they accept reseller applications.
Search on Google:
Brand Name + Become a Distributor
Brand Name + Wholesale
Brand Name + Reseller Program
This method helps you avoid fake middlemen.
Method 2: Contact Official Distributors
Even if a brand doesn’t openly advertise reseller programs, they usually work through distributors.
You can:
- Call the brand’s customer care
- Ask for regional distributor details
- Contact distributor directly
This is common in industries like:
- Cosmetics
- Electronics
- Fashion
- FMCG
For example, many brands listed on marketplaces like Amazon and Flipkart operate through distributor networks.
Working with official distributors ensures:
- Genuine products
- Proper invoices
- Stable supply
Method 3: Explore B2B Platforms
B2B platforms are powerful tools for finding suppliers and brand partnerships.
Popular Indian B2B platforms:
- IndiaMART
- TradeIndia
On these platforms, search for:
- “Authorized distributor of [Brand Name]”
- “Wholesale supplier of branded products”
- “Original branded stock lot”
Important: Always verify GST and ask for invoices before purchasing.
Method 4: Visit Trade Shows and Exhibitions
Trade fairs are gold mines for networking with brands.
You can meet:
- Brand representatives
- Regional distributors
- Wholesalers
- Importers
Events like business expos and industry trade shows allow direct negotiation.
Benefits of trade shows:
- Face-to-face trust building
- Better pricing negotiation
- Exclusive dealership opportunities
Method 5: Search for Stock Clearance & Liquidation Sellers
Many brands clear:
- Old inventory
- Seasonal products
- Overproduction stock
You can purchase these at discounted rates and resell with good margins.
But verify:
- Authenticity
- Product condition
- Expiry dates (if applicable)
This method works especially well in fashion and electronics.
Method 6: Check Marketplace Seller Policies
Some brands allow open reselling as long as:
- Product is genuine
- Invoice is available
- Brand is not gated
For example, platforms like Amazon may restrict certain premium brands under “Brand Gating.”
Before listing products:
- Check category approval requirements
- Confirm if brand approval is needed
- Upload valid invoices
This avoids account suspension.
Method 7: Approach Emerging Brands
Established brands may have strict policies. However, new and growing brands are often looking for resellers.
Search for:
- D2C brands on Instagram
- Startup brands
- Small manufacturers
- Local fashion labels
Message them professionally:
Introduce yourself
Explain your audience
Describe your selling plan
Ask about wholesale pricing
Smaller brands are more flexible and open to partnerships.
How to Approach a Brand Professionally
Never send casual messages like:
“Hi, I want to sell your products. Send price.”
Instead, write professionally:
- Introduce yourself
- Mention your business name
- Explain where you plan to sell
- Share expected order volume
- Ask for wholesale pricing
Professional communication increases approval chances.
How to Verify a Brand Allows Resellers
Before investing money, confirm:
- Are you buying from authorized distributor?
- Are you allowed to resell online?
- Is marketplace selling permitted?
- Are there MAP (Minimum Advertised Price) rules?
Some brands restrict selling on:
- Marketplaces
- International shipping
- Discount pricing
Always clarify in writing.
Red Flags to Avoid
Avoid suppliers who:
- Refuse to provide GST details
- Cannot provide proper invoice
- Offer unrealistically low prices
- Avoid written communication
If a deal looks too good to be true — it probably is.
Documents You May Need
When applying as reseller, brands may ask for:
- GST registration
- PAN card
- Business registration
- Shop address
- Website or social media page
If you’re serious about scaling, formal registration helps build credibility.
Industries That Commonly Allow Resellers
Some industries are more reseller-friendly:
1. Fashion & Apparel
Seasonal demand creates continuous reseller opportunities.
2. Beauty & Skincare
Many cosmetic brands work through distributors.
3. Electronics Accessories
Mobile accessories brands often accept wholesale resellers.
4. Footwear & Sneakers
Especially multi-brand wholesale distributors.
5. Home & Kitchen Products
Emerging D2C brands actively look for partners.
Can You Resell International Brands?
Yes, but be careful.
If you import products:
- Follow customs regulations
- Ensure trademark compliance
- Keep proper invoices
Selling counterfeit international brands is illegal and risky.
How Much Investment is Required?
Investment depends on model:
Small start (Instagram + pre-order): ₹10,000–₹30,000
Inventory model: ₹50,000–₹2,00,000
Authorized dealership: ₹2–5 lakhs (varies by brand)
Start small. Test demand first.
How to Build Long-Term Brand Relationships
Once you find a brand that allows resellers:
- Maintain timely payments
- Follow pricing rules
- Avoid deep discounting
- Provide sales updates
- Increase order volume gradually
Brands prefer reliable partners.
Common Mistakes Beginners Make
- Buying from unauthorized sellers
- Not checking online selling rights
- Ignoring brand policies
- Selling below allowed price
- Not keeping invoices
These mistakes can lead to:
- Account suspension
- Legal notice
- Loss of inventory
Be careful.
Final Thoughts
Finding brands that allow resellers is not difficult — but it requires research and professionalism.
Remember:
- Start with official websites
- Contact distributors
- Use B2B platforms like IndiaMART
- Verify authenticity
- Maintain documentation
Reselling is a relationship business. The better your supplier network, the stronger your income potential.
Take your time. Research properly. Build partnerships wisely.
